ACTIVATIONS
Interactive events that went above and beyond the ask to create lasting memories and build major brand love.
Our campaign platform started with a one day event/activation operating out of an L.A. warehouse. Working with multiple photographers and established Creators, we built out three photo/video vignettes within the space. Each vignette featured a product line and focused on moments throughout an L.A. day. On-site image delivery to both influencers and consumers elevated this party to one of the most effectively shared event yet, and it’s easy to see why.
CLIENT: adidas originals x pac sun AGENCY: happylucky PHOTO: Tom Bender VIDEO: Mac Shoop MUSIC PRODUCER: Drae Slapz
adidas celebrated International Yoga Day with an empowering local and global activation. Recognizing the continued need to make efforts to protect the planet, adidas partnered with One Tree Planted and pledged to plant one tree for every Tree Pose shared online using #adidasTreeForTree. adidas tapped its roster of Influencers to engage the community, and dropped photo booths in key locations – upping the social count. Over 10,000 trees were planted in key global locations in need of reforestation.
CLIENT: adidas women x wanderlust AGENCY: happylucky
We gave our guests moments to elevate their 'gram game while celebrating PacSun, adidas Originals and their connection to Los Angeles.
A content creation hub, on-set food, drinks, photographers and producers gave them a day in the life of an Influencer. Pulling design elements from classic SoCal carnivals, we showcased a unique version of the '90s party-goers. Picture this: a photo of their face taken, which was projected onto a giant face slide that gave them the most unique gif assets to instantly post to social. Super-high-energy musical performer, acrobats, dancers, and fire breathers whose spectacle pushed creative boundaries and matched our fun-house vibes.
CLIENT: adidas originals x pac sun AGENCY: happylucky PHOTO; Andrew Boyle VIDEO: Tom Bender + Mac Shoop
Coney island is a mix of history, sights, sounds — and, in august, the sweltering heat. Through a distinctly home of classics experience, we added to the festival experience by presenting our heritage story in a space designed to give guests the chance to recharge: mind, body and phone.
CLIENT: adidas originals x finish line AGENCY: happylucky